Branding / Identity

Identity for the world’s largest public broadcaster ARD (Consortium of public broadcasters in Germany). ARD is a joint organisation of Germany’s regional public-service broadcasters, operating 54 regional and local radio stations and seven regional TV networks.

Client: ARD (D)
Creative Direction: Hubert Schillhuber
Design: Rafal Kosakowski, Johann Auer, Johannes Essl, Markus Hanzer, Petra Zündel
Agency: DMC
Created: 2001–2004