The Hydrean – Rope
Branding / Identity / Packaging
Identity and packaging for the Hydrean Knotted Rope. The rope, exclusively handmade by the fishermen of the Greek island of Hydra, is marked by three different intervals – short, medium and long – synonymous to three different fields of perception: myself, others, nature. The simple routine “unlocks the gate to a hidden sanctuary” within the user.
Client: Hydrean (USA)
Creative/Art Direction, Design: Rafal Kosakowski